Fall Survey
Empirical Intelligence conducted a representative survey of 1,001 Canadians nationwide on November 5-6, 2025. We asked questions about politics, business, technology, health, and education. This article presents some of the main results.
The Federal Budget
We asked Canadians whether they had heard anything about the federal budget. A majority said yes.
| Heard of Budget | Percentage |
| Yes | 55.6% |
| No | 37.6% |
| Don't know | 6.8% |
Question: Many Canadians didn't notice, but the federal government presented a budget on Tuesday. Have you heard anything about it?
We asked respondents who said yes whether they thought it reflects an entirely new approach that will have a “generational impact” or whether it is similar to the budgets we’ve seen in recent years. Most Canadians agreed with the federal government that the budget will have a “generational impact”.
| Description of Budget | Percentage |
| It reflects an entirely new approach that will have a generational impact | 52.4% |
| It is similar to the budgets we've seen in recent years | 33.4% |
| Don't know | 14.2% |
Question: Which of the following best describes the federal budget introduced on Tuesday?
Artificial Intelligence
We asked Canadians whether they would be more likely or less likely to buy a product or service from a company after finding out that they use AI. Most people said it would make no difference. Just over a quarter said they would be less likely to buy from a company after finding out that they use AI.
| Likelihood to buy | Percentage |
| More likely to buy | 7.3% |
| Neither more nor less likely to buy | 58.2% |
| Less likely to buy | 26.4% |
| Don't know | 8.1% |
Question: Would you be more or less likely to buy a product or service from a company after finding out that they use Artificial Intelligence (AI)?
Trade
We asked Canadians whether they plan to spend more money or less money than now on products from a variety of countries and regions. Most Canadians want to buy more from Canada and less from the United States. They are more open to imports from Europe than from anywhere else we asked about.
| More than now | The same as now | Less than now | |
| Canada | 55.1% | 38.5% | 6.4% |
| United States | 6.3% | 31.8% | 61.9% |
| Europe | 14.5% | 68.5% | 17.0% |
| Asia | 11.2% | 66.4% | 22.4% |
| Latin America | 7.8% | 70.2% | 22.0% |
Question: In the next year, do you plan to spend more money, less money or the same amount of money as now on products from the following countries and regions?
Education
We asked Canadians how useful they think Canadian universities are to their graduates. The following table shows results for all Canadians, for university graduates, and for Canadians who have not graduated from university. Large majorities in each group say that universities are at least moderately useful. More university graduates (83.5%) than non-graduates (71.5%) think universities are at least moderately useful.
| All Canadians | University Graduates | No University Degree | |
| Extremely useful | 15.2% | 16.8% | 14.6% |
| Very useful | 28.9% | 33.8% | 27.0% |
| Moderately useful | 30.7% | 32.9% | 29.9% |
| Not very useful | 10.4% | 10.7% | 10.3% |
| Not at all useful | 4.1% | 3.2% | 4.4% |
| Don't know | 10.6% | 2.5% | 13.7% |
Question: How useful do you think Canadian universities are to their graduates?
Health
We asked Canadians which of the vaccines against seasonal illnesses they have already received or they plan to receive this fall. Over two out of five Canadians have received or plan to receive the Covid-19 and/or flu vaccines. Slightly more Canadians have received (46.0%) or plan to receive the flu vaccine than the Covid-19 vaccine (42.5%).
| Vaccine | Percentage |
| Covid-19 vaccine | 42.5% |
| Flu (influenza) vaccine | 46.0% |
| None of the above | 36.7% |
| Don't know | 5.8% |
Question: Which of the following vaccines have you received or do you plan to receive this fall? Select all that apply.